Hi,

I’m Asmaa Ghali

Senior Creative Director

With a 15+ years experience in advertising

I’ve worked with clients such as Unilever (Ponds, Dove, Axe, TRESemme, Rexona) , Egypt Tourism, KFC, CIB, Orascom Development, Sunbulah KSA, and Garnier Arabia.

I’m an awarded Creative Director

A few of my award-winning campaigns include the Effies, and the African Cristal Awards for Ponds Expressions Campaign, as well as the WTO (World Tourism Organization) award for one of the most effective destination campaigns during COVID-19 “The Same Great Feelings”

I have led creative teams to win many pitches

Such as, Egypt Tourism, El Gouna Orascom Development, CIB, EGYbank, KFC, Garnier Arabia, Sunbulah foods KSA, Amada (A brand by Solen) KSA and UAE, IFFCO Beauty UAE.

More about my skills

I have done it all from design to ATL to postproduction till my heart finally rested for Digital Advertising.

I’m art based with a passion and a talent for copywriting. I do both art and copy, with equal masterfulness.

I have been managing teams of copywriters, art directors, designers, and content creators for over 8 years.

I am a people’s person and generally reputed to be a mentor, nurturer and a great tutor. I smoothly lead my team while giving them space to grow and shine.

I can work effectively with small and big creative teams, and my leadership experience extends across other creative departments, like content creation and production studio.

Known for my ability to spot young and uprising talent, give them opportunities, which more than once led to discovering new stars in the team.

I am known for my story telling approach and developing work that stirrs the emotions and deeply tap into profound insights.

I take a small brief and make something a lot bigger out of it.

Strategic thinking is one of my biggest strengths

Well known for my communication skills and my ability to keep the work process smooth, pleasant, with no conflicts. Keeping all parties and departments involved, from clients and account managers, to creative team, happily satisfied.

  • MENA Cristal

    MENA Cristal Award for Vodafone "OurPower" - MENA Cristal

    2011

    Grand Prix

    Pan Arab Facebook Application Awards

    2012

    Nestle Be At Your Best application Awarded the most engaging and interactive Facebook application

    MENA Cristal

    MENA Cristal Award for Freska "Hindihasha" Campaign

    2016

    Silver Cristal for best use or integration of user generated content

    The Festival Of Media MENA

    The Festival Of Media MENA award for Hindihasha Campaign

    2016

    Silver award for best content creation

    MENA Effie

    MENA Effie Award for Pond's Expressions

    Nov 2016

    Bronze Effie in the cosmetics and fragrances category, for Pond's Expressions campaign

    African Cristal

    African Cristal Award for Pond's Expressions

    Sep 2016

    Emerald award in the Digital and Mobile category for Pond's Expressions campaign

    MENA Digital Awards

    2017

    Pond’s Expressions campaign shortlisted at MENA Digital Awards for best use of video

    Festival Of Media MENA Awards

    2017

    Pond’s Expressions campaign shortlisted at the Festival Of Media MENA Awards for best use of video

    MENA Effie

    MENA Effie award for TRESemme Hair Under Control

    Nov 2017

    Bronze Effie award in the Personal Care Products category, for TRESemme Hair Under Control campaign

    World Tourism Organization

    UNWTO award for "Same Great Feelings"

    Dec 2021

    UNWTO, World Tourism Organization, award for Same Great Feelings video, created as part of the destination campaign for the Egyptian Ministry of Tourism and Antiquities.

    MENA Effie

    MENA Effie shortlist

    2021

    "Same Great feelings" destination campaign for Egyptian Ministry of Tourism and Antiquities, shortlisted on 2021 at the MENA Effies awards.

  • AL Osra Sugar (KSA)

    Amada (KSA)

    Axe

    Beiti Juice

    Beymen (Luxury Retail)

    Birell

    Cheetos

    Commercial International Bank - CIB

    Dayma (Pulses, Grains and Spices)

    Dettol

    Dove

    Domty (Arabian Food Industries)

    EGbank

    Egypt Tourism Authority

    El Maleka Pasta (Savola Group)

    Finish (Reckitt Benckiser)

    Freska (Edita Food Industries)

    Garnier Arabia

    Godiva (UAE)

    Gouna (Orascom)

    Italiano Pasta

    Juhayna (Food Industries)

    KFC

    Knorr

    Lipton

    Maggi

    Molto (Edita)

    Nestle

    Orascom Real Estate Development - ORA

    O West - by Orascom Development

    Panadol

    Parodontax

    Persil

    Pond’s

    Renault

    Rexona

    Savannah (IFFCO) (KSA)

    Sunbulah (KSA)

    Sunsilk

    Treats (Al Marai)

    TRESemme

    Vanish (Reckitt Benckiser)

    Vodafone

    Voltaren

  • Senior Creative Director

    Dentsu Creative

    Jan 2023 – Present

    Senior Creative Director

    Isobar MENA (now Dentsu Creative)

    March 2019 – Jan 2023

    Creative Director

    Isobar MENA (Dentsu Creative)

    March 2016 – March 2019

    Associate Creative Director

    Isobar MENA (Dentsu Creative)

    March 2014– March 2016

    Senior Art Director

    Isobar MENA (Dentsu Creative)

    Jan 2012– March 2014

    Senior Art Director

    J. Walter Thompson Worldwide

    2010 – Dec 2011

    Art Director

    J. Walter Thompson Worldwide

    Jun 2007 – Dec 2010

    Concept Artist

    Cubes Graphics

    Nov 2004 – Mar 2007

    Education

    Bachelor of Fine Arts

    Faculty of Fine arts Cairo

    Animation and design

    1999 – 2004